
VISION (WHY):
Be so WOW that most guests choose us because of the experience rather than location. Four Guiding Questions (for vision):
1. What are the pain points our guests are trying to find solutions to (PROBLEM/SOLUTION)? Lack of peace and joy. They need DEEP rest and to get away.
2. What will create massive value; the Mt Everest sized kind (VALUE/SERIVCE)? An experience. Giving people more than a physical solution; a spiritual internal one as well.
3. Who are the people we want to meet and who want to meet us (RELATIONSHIPS)? Hospitality seekers looking to taste a different life taste life differently.
4. What can we do all day every day (CONSISTENCY)? Wow people
Mission (HOW):
Create experiences of a lifetime—a WOW that changes guests permanently.
Four Guiding Questions (for mission):
1. Does it stir up curiosity / anticipation (ACTION)?
2. Is it unique (DIFFERENT)?
3. Will it surprise (WOW)?
4. Will it inspire change (DISRUPTION)?


Core Values (first 3 are people & last 3 products, in order of importance):
1. LOVE GOD. It’s where it all starts. Nothing else matters, really.
2. LIFT OTHERS UP. It’s the way to win and win big.
3. HAVE FUN. Seriously! Life is too short to waste in trivial boredom.
4. DO WHAT’S RIGHT. What’s right isn’t the same as what’s easy.
5. CREATE WOW! If you can’t make it WOW, it’s not worth the effort.
6. BE DIFFERENT. It must be so “other” that it disrupts (positively).
1. I expect the market to mature a bit more. That is just what markets do. Maturity will mean more and better places to stay across the board. This will create tougher and more competition.
2. On the flip side the demand in vacation rentals is rising. This is because of 2 reasons: 1) more travels especially global…well at least before COVID. 2) The hotel model is fast becoming outdated. People are shifting toward vacation rentals because of a more personal and unique experience. According to some by 2020 the vacation rental industry will topple the hotel industry. So that means niche markets will open up in the vacation rental sector.
3. People are moving toward and wanting a stay that is an experience and a unique one. They are willing to pay for this.
4. The most difficult and intensive sector of the vacation rentals to get in to is the unique one. It takes creativity and attention to detail. It is where the work is, but also the money.
SUMMARY: The future will have more competition with the norm and more opportunity and demand for the unique. The unique takes more but will also have higher pay offs.
For Kingly LLC we have gotten our feet solidly on the ground and gotten the experience needed to understand the market in its macro elements. All we can do is get better from here. Up to this point we have been profitable but to go unique looks to be even more profitable.
Investment Opportunities with Kingly LLC:
We are looking to buy/build and hold and use for unique vacation rentals/short term stays.
1. Loans (minimal involvement; less risk and predictable return) – we own asset and pay % interest to investor for duration of loan
2. Joint Ventures (more involvement; more risk assumed and more potential return) – we own asset and pay % of revenue to investor for duration of loan
3. Purchasing (most involvement; all risk assumed and most potential return) – we manage property which includes all daily operations and keep % percentage of revenue.
*Investment opportunities are for property purchases and not for buying into business operations of Kingly LLC **Each investment opportunity will be unique; exact numbers cannot be given without considering the relevant property
